Chanel’s Iconic, a film directed by Sofia Coppola, is a testimony to the kind of magic that can be made, when a Coppola and the most iconic high-fashion house come together to highlight the savoir-faire behind Chanel’s timeless “12 handbag. The ad campaign, lead by Inez and Vinoodh is nothing short of creative magic. 

Sofia Coppola, who pioneered an effervescent aesthetic that young women across the globe would come to embrace for years to follow, shot the ad in the streets of Paris in the heart of the ateliers de Verneuil-en-Halatte, where Chanel’s bags are made. From the selection of the leather, to the quilting of each piece with a point droit de couturière, to the manual braiding of the metal chain, the short-video showcases the step-by-step manufacturing of a classic Chanel handbag. 

Rough cuts showcasing the process of the making of a Chanel bag with Yazoo’s Situation playing as a soundtrack, the talented Sofia Coppola captures the timeless elegance that embodies the allure of Chanel, in a very idiosyncratic manner. 

Watch the video here